{"id":206,"date":"2026-01-23T12:00:00","date_gmt":"2026-01-23T12:00:00","guid":{"rendered":"https:\/\/behindthe90.com\/?p=206"},"modified":"2026-01-28T16:58:51","modified_gmt":"2026-01-28T16:58:51","slug":"why-are-staff-receiving-millions","status":"publish","type":"post","link":"https:\/\/behindthe90.com\/?p=206","title":{"rendered":"Why are Staff Receiving Millions?"},"content":{"rendered":"\n

Over the past few years the industry no longer views non-playing staff as annoying but necessary overheads, instead they are now viewed as key assets. Sporting Directors, Heads of Recruitment and Data Analysts are now part of a “staff transfer market” featuring compensation fees that rival the transfer fees of football players.<\/p>\n\n\n\n

The Shift from Overhead to Asset<\/h2>\n\n\n\n

Historically, managers and staff were hired and fired with very high fluidity. Today, the clubs put much more emphasis on their staff recruitment processes. For instance, a Sporting Director who identifies undervalued talent generates hundreds of millions in value, meaning that this process could be more valuable to the club than the output of the player, as the club will now have a proven and effective recruitment model. Unlike players who can become injury prone or depreciate in value, non-playing staff are able to build infrastructure and a club vision that provides the club with a scalable foundation to build on long-term.<\/p>\n\n\n\n

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Key Staff Transfers from 2022\u20132026<\/h3>\n\n\n\n
Staff Member<\/strong><\/td>Origin<\/strong><\/td>Destination<\/strong><\/td>Year<\/strong><\/td>Reported Fee<\/strong><\/td>Role<\/strong><\/td><\/tr><\/thead>
Graham Potter<\/strong><\/td>Brighton<\/td>Chelsea<\/td>2022<\/td>\u00a321.5m<\/td>Head Coach<\/td><\/tr>
Arne Slot<\/strong><\/td>Feyenoord<\/td>Liverpool<\/td>2024<\/td>\u00a39.4m<\/td>Head Coach<\/td><\/tr>
Dan Ashworth<\/strong><\/td>Newcastle<\/td>Man Utd<\/td>2024<\/td>~\u00a33m<\/td>Sporting Director<\/td><\/tr>
Enzo Maresca<\/strong><\/td>Leicester<\/td>Chelsea<\/td>2024<\/td>\u00a310m<\/td>Head Coach<\/td><\/tr>
Ruben Amorim<\/strong><\/td>Sporting CP<\/td>Man Utd<\/td>2024<\/td>\u00a39.25m<\/td>Head Coach<\/td><\/tr>
Vincent Kompany<\/strong><\/td>Burnley<\/td>Bayern<\/td>2024<\/td>\u00a310.2m<\/td>Head Coach<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The Dan Ashworth Saga<\/h2>\n\n\n\n

The 2024 transfer of Dan Ashworth from Newcastle United to Manchester United is the definitive example for the increased value of non-playing staff.<\/p>\n\n\n\n

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