About Behind the 90

Every match day, the world tunes in for the 90 minutes on the grass. But at Behind the 90, we know the real drama starts long before the opening whistle.

I’m Riyadh and I created this space to pull back the curtain on the complex framework of football and the strategic plays that you almost never see.

Beyond the Pitch

Most football coverage stops at the touchline but we go deeper. To truly understand the beautiful game, you have to understand the forces that build it.

• The Architecture of a Deal: Breaking down the fine print and transfer clauses that change the course of a club’s history.
• The Power Players: From agents to sporting directors, we look at the people moving the pieces behind closed doors.
• The Strategy of Success: Analysing how a stack of white papers on a desk can be just as decisive as a last-minute goal

Welcome to the Behind the 90. The curtain is open.